Gianluigi Fragomeni – Medium

Gianluigi Fragomeni

Friendship: The Bond That Transforms Our Lives

I recently came across an incredibly insightful article titled “Why Relationships Matter” on Psychology Today, which sparked a deep…

Dec 30, 2024

Friends smiling outdoors in sunny, casual outfits.

Dec 30, 2024

The 6 Killer Strategies

Even the best ideas can lead you astray if you’re not careful. Many businesses unknowingly fall into common traps that can quietly derail…

Nov 1, 2024

Crow on skull saying “Yes, it was a good strategy

Nov 1, 2024

The Art of Motivating Without Micro-Managing

We definitively must recognize that a “one size fits all” approach to motivation does not work. Each team member has unique drivers and…

Sep 24, 2024

Creative team collaborating in a modern, open office space

Sep 24, 2024

5 Designers Who Revolutionised the Design and Changed My Worldview

My approach to design was not an easy one, and I “always go straight ahead while you have it.” Although I have loved to draw since…

Jul 22, 2024

Colorful collage of artistic and creative elements, featuring people and iconic symbols.

Jul 22, 2024

I (still) love Human Intelligence

At the risk of being unpopular, on the value of AI, we are reading all kinds of things.

Jul 4, 2024

An image with the text “I ♥ HUMAN INTELLIGENCE” on a light blue background. The word “STILL” is written above and pointing to the heart symbol.

Jul 4, 2024

Re-branding without a heart attack

I have had to accompany companies in their rebranding several times, and not without the pain of change.

Jun 5, 2024

A young woman looking displeased and annoyed, against pink wall.

Jun 5, 2024

The Future of Branding

What’s the future of branding? How are companies preparing for an increasingly competitive and fast-paced market? Here’s a short sum up.

May 24, 2024

Times Square at night, bustling with crowds and illuminated by vibrant, colorful advertisements on skyscrapers.

May 24, 2024

How to prevent “Strategy Fog”

Let’s be honest: how many times have we lost sight of the meaning of the work?

May 8, 2024

Graphic titled ‘STRATEGY FOG’ in bold letters against a misty blue background, with text ‘When and why we are missing the real “WHY”

May 8, 2024

A Flight Among Branding Strategies: EasyJet, WizzAir, and the Giant RyanAir Positioning

Welcome aboard an intriguing journey through the branding strategies of Europe’s leading low-cost airlines: EasyJet, WizzAir, and RyanAir…

Apr 23, 2024

The image features a commercial airliner in flight, above two cloud formations against a light blue sky. The title is “ONE MARKET, THREE STRATEGIES”. Three logos of well-known budget airlines — easyJet, Ryanair, and Wizz Air (referred to as WZZ) — are displayed below the aircraft, each with their distinctive branding colors.

Apr 23, 2024

Differentiating vs distinctiveness: Understanding the True Needs of Your Brand’s Creativity

In the world of branding, the drive to stand out can sometimes lead to a crossroads between differentiation and distinctiveness

Apr 16, 2024

3 chickens in a row. The last one has different colors

Apr 16, 2024

Gianluigi Fragomeni

Gianluigi Fragomeni

Hi there! My name is Gianluigi (Jay) Fragomeni and I am a brand manager and designer. Follow me on Linkedin: https://www.linkedin.com/in/brainprogress

Following

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams